The digital revolution is everywhere, transforming how we interact with others. The cyberconnected world of work and play brings with it technology jargon like “mobile middleware”, “device configuration” and “mobile application development”, striking fear into the hearts of most business executives, who don’t know where to begin.
For success in business, the digital transformation should be about humans, not about technology. It is about the superior quality of their work relationships, enabling them to break through the silos so typical to the world of work. Innovating or adopting digital requires the engagement and accountability of many different stakeholders across the enterprise and beyond.
In the age of IoT/Industry 4.0/Mobile Learning, business executives need to raise important questions such as:
Responses to these questions require a holistic and human-centric approach. Tools from digital anthropology and the application of the multiple identity construction approach deliver the solution necessary to build not just content but meaningful and effective connections in today’s cyberconnected world of work and play.
Considering broader social, political, cultural, and economic conditions, and, thereby, the acknowledgment and inclusion of people’s diverse needs has to be clearly reflected in the strategic roadmap for digital initiatives and business transformation process.
Both digital creators and digital adopters must closely interconnect tech with human behaviour for the profitable implementation of innovative mobile technology and business solutions.
Image by mntextile
Digital transformation strategist | Privacy advisor | Cyber anthropologist | Author