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Question 1: To what extent does mobility manifest in your business?
Question 2: How can you utilise this identity element to build your brand and business?
Mobility
Mobility ranges from the sexiness of a cosmopolitan lifestyle all the way to the conundrum of getting to places on a daily basis. Mobility also includes all things mobile, such as wearables and smart-phones, which accompany the mobile person.
The need for physical mobility might be the result of working for a prestigious employer, situated in a high-tech compound outside the urban centre. In general terms, mobility refers to the ability to move or be moved freely and easily. Clearly, this implies a number of aspects, one of which is physical capability, which in turn has an impact on possible methods of travel from one place to another, equally applicable for leisure time and business travel.
In addition to its physical connotation, mobility also refers to the ability to move between different levels in society or employment. Finally, mobility manifests in commuter journeys. This type of mobility contributes a significant percentage of the working week hours and is mostly perceived as unproductive, tiring, stressful and certainly unsexy.
Question 2: How can you utilise this identity element to build your brand and business?
Mobility
Mobility ranges from the sexiness of a cosmopolitan lifestyle all the way to the conundrum of getting to places on a daily basis. Mobility also includes all things mobile, such as wearables and smart-phones, which accompany the mobile person.
The need for physical mobility might be the result of working for a prestigious employer, situated in a high-tech compound outside the urban centre. In general terms, mobility refers to the ability to move or be moved freely and easily. Clearly, this implies a number of aspects, one of which is physical capability, which in turn has an impact on possible methods of travel from one place to another, equally applicable for leisure time and business travel.
In addition to its physical connotation, mobility also refers to the ability to move between different levels in society or employment. Finally, mobility manifests in commuter journeys. This type of mobility contributes a significant percentage of the working week hours and is mostly perceived as unproductive, tiring, stressful and certainly unsexy.