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Digital Appearance 

The importance we assign to appearance differs for each of us. The same applies for the digital interaction people immerse in; some pay careful attention to their self-presentation, whilst others are less concerned about it. Appearance has earned phenomenal importance in cyberspace, for example in branding or self-presentation on social media. This presence will be carefully designed to shape your digital reputation and it plays a role, should that reputation be damaged.

Your digital presence might be diversified into a number of identities, such as your business identity shown on respective business networks or your social identity, showing a completely different face on a different set of social networks. Despite the number of identities you may have, one thing is consistent - the fact that cyberapperance shapes the way you and your business are perceived and the way you operate. 
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