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Digital Appearance
The importance we assign to appearance differs for each of us. The same applies for the digital interaction people immerse in; some pay careful attention to their self-presentation, whilst others are less concerned about it. Appearance has earned phenomenal importance in cyberspace, for example in branding or self-presentation on social media. This presence will be carefully designed to shape your digital reputation and it plays a role, should that reputation be damaged.
Your digital presence might be diversified into a number of identities, such as your business identity shown on respective business networks or your social identity, showing a completely different face on a different set of social networks. Despite the number of identities you may have, one thing is consistent - the fact that cyberapperance shapes the way you and your business are perceived and the way you operate.
The importance we assign to appearance differs for each of us. The same applies for the digital interaction people immerse in; some pay careful attention to their self-presentation, whilst others are less concerned about it. Appearance has earned phenomenal importance in cyberspace, for example in branding or self-presentation on social media. This presence will be carefully designed to shape your digital reputation and it plays a role, should that reputation be damaged.
Your digital presence might be diversified into a number of identities, such as your business identity shown on respective business networks or your social identity, showing a completely different face on a different set of social networks. Despite the number of identities you may have, one thing is consistent - the fact that cyberapperance shapes the way you and your business are perceived and the way you operate.