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The digital response to Ethnicity
Addressing ethnicity and shedding light on potential discrimination is now reflected in apps, for example, the Everyday Racism app by All Together Now, developed in collaboration with the University of Western Sydney, Deakin University, and Melbourne University. Everyday Racism is a game/education app which challenges users to live a week in the life of an Aboriginal man, a Muslim woman, an Indian student or just themselves. It gives the users the opportunity to experience what life can be for cultural and ethnic minorities in Australia. They can also choose to play as themselves, where they will be able to see how discrimination plays out in society and how it affects others from a third-person perspective.
Furthermore, when it comes to branding, with the recent increase in discussions around racial discrimination, companies have started using digital platforms to make a stand. At the onset of the unrest in the United States, social media channels from Instagram to Facebook became filled with various forms of awareness raising and support for the cause of the Black Lives Matter movement. In such a climate, the actions of brands within digital space received a lot of attention and had an impact on their brand perception as well as more tangible factors such as following. This comes to show that digital space has become an impactful medium through which the element of ethnicity can play a major role.
Addressing ethnicity and shedding light on potential discrimination is now reflected in apps, for example, the Everyday Racism app by All Together Now, developed in collaboration with the University of Western Sydney, Deakin University, and Melbourne University. Everyday Racism is a game/education app which challenges users to live a week in the life of an Aboriginal man, a Muslim woman, an Indian student or just themselves. It gives the users the opportunity to experience what life can be for cultural and ethnic minorities in Australia. They can also choose to play as themselves, where they will be able to see how discrimination plays out in society and how it affects others from a third-person perspective.
Furthermore, when it comes to branding, with the recent increase in discussions around racial discrimination, companies have started using digital platforms to make a stand. At the onset of the unrest in the United States, social media channels from Instagram to Facebook became filled with various forms of awareness raising and support for the cause of the Black Lives Matter movement. In such a climate, the actions of brands within digital space received a lot of attention and had an impact on their brand perception as well as more tangible factors such as following. This comes to show that digital space has become an impactful medium through which the element of ethnicity can play a major role.