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Question 1: Which regions would you consider for building your brand, both in alignment and in contrast to the current geopolitical circumstances?
Question 2: 
How has geopolitics affected the development of your business up until this point?


Geopolitics
 


Geopolitics is the study of the relationship among politics, geography, demography, economics and connected power. It refers to the shifting situation of superpowers and the effect this has on their citizens. Geography and habitat influence the way people manage the cyberconnected day’s routine and its ramification for the world of work. Cold climates, ice and snow, just like great heat, potential sand storms and other hazards, structure the way people manage the world of work.

Even our country’s history informs the way we build work-based relationships. Commonalities and differences in the business partners’ national or regional histories can foster cooperation or hinder it altogether. When generating products and services for places other than the ones people are used to, or when collaborating with people from different geopolitical conditions, this shapes their identity, the way they interact and thus the outcomes generated.
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