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Question 1: How, if at all, can this identity element be applied to your brand building process?
Question 2: How can you leverage this identity element and/or strengthen it?
Wellbeing
Although many economies are going through tough times, the wellbeing industry has proved resilient, and some fast-moving businesses are finding success. This is the result of more people becoming aware of the wider benefits of getting fit and partly because technology is revolutionising the way they can track, record and motivate themselves.
Nevertheless, the world of cyberconnected work has caused countless health-related problems for people. Stress levels as a result of hyperconnectivity, meaning being connected 24/7, are unparalleled. The absence of daily physical activity, poor nutrition and smoking are major contributors to people’s poor health. The consequent lack of wellbeing and its impact, both physical and psychological, on work performance, is also negatively influencing business performance through absenteeism, reduced productivity and engagement.
The number of wellbeing apps is increasing daily. The offering covers nearly every aspect of wellbeing, so that you can now diagnose your own symptoms, track your fertility, get fit, monitor mood swings, lose weight or track your sleep patterns. At the heart of the digital wellbeing revolution is the smartphone or tablet. The fundamental idea of these apps is to assist you in managing your own condition and ultimately to enable you to lead a better and healthier life.
Question 2: How can you leverage this identity element and/or strengthen it?
Wellbeing
Although many economies are going through tough times, the wellbeing industry has proved resilient, and some fast-moving businesses are finding success. This is the result of more people becoming aware of the wider benefits of getting fit and partly because technology is revolutionising the way they can track, record and motivate themselves.
Nevertheless, the world of cyberconnected work has caused countless health-related problems for people. Stress levels as a result of hyperconnectivity, meaning being connected 24/7, are unparalleled. The absence of daily physical activity, poor nutrition and smoking are major contributors to people’s poor health. The consequent lack of wellbeing and its impact, both physical and psychological, on work performance, is also negatively influencing business performance through absenteeism, reduced productivity and engagement.
The number of wellbeing apps is increasing daily. The offering covers nearly every aspect of wellbeing, so that you can now diagnose your own symptoms, track your fertility, get fit, monitor mood swings, lose weight or track your sleep patterns. At the heart of the digital wellbeing revolution is the smartphone or tablet. The fundamental idea of these apps is to assist you in managing your own condition and ultimately to enable you to lead a better and healthier life.